Why Is It So Hard to Change People’s Minds?
Why Is It So Hard to Change People’s Minds?
Our opinions are often based in emotion and group affiliation, not facts. Here’s how to engage productively when things get heated.
BY ELIZABETH SVOBODA | JUNE 27, 2017
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Editor's note: Bottom line on why it is hard to change people's minds is fear. They are afraid of losing their group affiliation which to them seems to mean survival.
Telling people human interest stories of a personal nature awakens empathy, compassion, and activates more pleasurable parts of the brain.
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